PTC’s Eight Point PLM Strategy

I’ve been in the CAD space for 31 years. Over that time I’ve attended 100’s of conferences and perhaps 1000’s of conference presentations. I’ve heard corporate CAD market presentations for press, for analysts and for customers. I’ve even written and delivered my own over the years.

I can easily say that Brian Shepherd’s Monday morning keynote session on PTC’s PLM Strategy was the most cohesive and well delivered of any such presentation that I’ve ever heard!
Shepherd is PTC Executive Vice President for Product Development. For years he’s been responsible for piecing together various development initiatives at PTC. At this point PTC employs over 2000 folks in R&D with dozens of development initiatives.

And we all know that PLM means lots of different things to lots of different people. The question is, of course, what does PLM mean to PTC?

Well the PowerPoint charts were a bit too complicated. And the talk went just a little too long. And I really had to concentrate to keep up from one concept to the next.

But the PTC PLM Strategy is now clear to me and, no doubt, to hundreds of other attendees of PTC/User 2010.

I’m going to do my best to run down a quick version here. I’ve asked Brian to consider getting a copy of the talk to share in more detail and he is working on it.

Think of the adjacent diagram as a flow of processes along the path from concept to manufacture to recycle with feedback.

PTC’s 8-Point Roadmap to PLM
1. Newly announced is Windchill PPMLink – or Product Portfolio Management. How does one whole product program stack up against another? Historically? In real time for current resource allocation? Based on the growing integration between Windchill and Microsoft SharePoint 2010, PPMLink is able to make common what were once diverse information silos.

2. Next is Requirements Management. Think of a Bill of Requirements collection input from customers, sales, costs, regulatory guides, ERP and more.

3. Then comes Content Creation and Management. Here PTC’s MathCAD, Pro/ENGINEER Wildfire and CoCreate tools fill various needs of the team who needs to reduce requirements into practical design. Windchill Workgroup Data Management integrates content from other sources as well including other MCAD brands, ECAD, even data from products like IBM’s ClearCase and others.

4. By using a common Windchill platform, PTC enables collaboration and social product development. Beginning in 4Q10 new tools essentially attach live workflow to Winchill projects – essentially your own Facebook inside your firewall. But don’t limit your thinking to blogging commentary – think widespread shared knowledge across large organizations or supply chains as in, “Anyone have experience with XXX?” and being able to search project related historical and current files to find colleagues who can contribute.

5. Many readers will realize that BOM and Configuration Management represent Windchill’s roots and strength. But think what happens when BOM and CM are linked forwards and backwards to all parts of the project?

6. Now with a common BOM structure, development teams can apply a whole host of Product Analytics. Here think well beyond traditional CAD/CAE ‘analysis’ to green initiatives (PTC Insight), cost analysis (increasing relationship with ERP data), and quality and reliability (PTC Relex).

7. Then Build It! Windchill MPMLink – Manufacturing Process Management is a growing series of manufacturability tools to bring development to life.

8. And last but not least, Service. The PTC Arbortext system is expanding the realm of integrated ‘living’ documentation, service reporting and data collection and more.

That’s the nutshell version. Thanks Brian! Watch this space over the next few months for more details on each of these eight steps

Source: ProE

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