Why Business Leaders Need an Augmented Reality Strategy

Watch Michael E. Porter and James E. Heppelmann discuss how augmented reality helps companies take advantage of the wealth of digital data generated today.

The proliferation of smart, connected devices and digital transformation initiatives are producing a deluge of digital information disconnected from the physical world in which humans must apply it. Augmented reality technology bridges this gap and can drive improvements in manufacturing quality, logistics, and customer experiences, among other areas.

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